Then again, does it matter whether or not they believe Kanye West when he said, “I just thought about how, like, crazy this is, how this is, like, the beginning of the new world,” or Jay Z claiming that TIDAL is going to “change the course of history forever?” What really matters for TIDAL and what will determine its success or failure is twofold: However, I’m loath to believe that music lovers of any generation would lap up the goofy statements and hyperbolic claims made by TIDAL’s owners and let it all simply come to rest as real and genuine. Now I freely acknowledge that I’m probably not the primary demographic for this new venture by Jay Z and friends. What struck me after reading all about the “new” service and the list of musical artist heavyweights supporting the endeavor as part owners is how clearly undifferentiated the service actually is from its competitors. Otherwise, what good does it do for the consumer?Įarlier this week, as I perused the latest headlines and snuck a peek at what was trending online, I learned that artist and media mogul Jay Z had held a press event announcing the relaunch of TIDAL, a subscription streaming service he recently bought for $56 million. However, just being “different” isn’t exactly the cornerstone for separation from current or potential competitors. It’s one of the most important elements of good brand-building and something every potential startup and entrepreneur should be thinking about before they charge forward to make their millions.
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